Energy, Oil & Gas Issue 225 March 2025 | Page 109

______________________________________________________________________________________________________ Zeo Energy
our average size install was around 8.5 kilowatts, typically consisting of 19-to-20 panels,” Zach affirms.
As the solar industry benefits from more and more technological advancements, it is critical for Zeo to educate its customers on solar energy and the options available to them.“ Approximately 70 percent of our sales come from door-to-door outreach, online leads, or word-of-mouth referrals. When it comes to educating customers about solar, I find most serious prospective buyers who view solar as a long term investment usually research the topic on their own before contacting us. This is partly why it is so important for us to maintain strong Google reviews and consistently deliver high-quality work. Moreover, we pride ourselves on having sales representatives who prioritize honesty and do not take advantage of customers, ensuring they feel informed and supported. If a customer has questions, we are committed to providing clear and thorough answers.
Much of the education happens during the sales process, particularly when we are faceto-face with customers who ask why they should choose us. Generally speaking, on average, most residential electricity bills will increase two percent annually. The real benefit to going solar allows a customer to maintain a flat rate annual cost for their electricity, since their payment is made for the system, which remains the same over the life of the system, if the tax breaks received are reallocated toward the cost of their system. The long-term saving over 25 years is substantially more than most realize,” Zach adds.
By prioritizing cutting-edge solar technology, customer education, and strategic expansion, Zeo empowers homeowners with sustainable energy solutions that drive growth and innovation in the renewable energy sector. ■
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