________________________________________________________________________________________ Artificial Intelligence
Delivering
IMPACT
Digital twins in oil and gas.
By Rick Standish
It might not be long until we experience a watershed moment for the use of artificial intelligence( AI) within oil and gas.
After years of experimentation, AI is no longer a futuristic concept in the industry. It is already reshaping operations, particularly through digital twin technology, which has evolved from passive monitoring systems into an intelligent, predictive, and autonomous tool. Companies are now deploying generative AI to interpret subsurface data, applying natural language processing to tame complex documentation, and training deep learning models to flag maintenance needs before failures occur.
But not all AI is created equal, or equally useful. Under growing economic pressure from falling crude prices, trade tensions, and shrinking demand, oil and gas operators may be forced to rethink where they place their bets. The next phase of AI adoption is expected to be defined by purpose: production-ready tools that align with business priorities and deliver tangible returns on digital investments.
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