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IPD
IPD’ s ability to shift inventory, reroute shipments, and react to local needs isn’ t accidental. It comes from a strategy that focuses on depth in the right markets, not just covering the globe. Instead of trying to expand everywhere, IPD targets markets where demand and development trends create opportunities. Michael notes,“ Rather than shot gunning around the world, we pick a country and focus there, making sure we dedicate resources and win. We might spend a year or two building up two neighboring countries, then plant our flag and move on to the next opportunity.”
Regional needs shape how IPD develops products.“ We look at each part of the world and ask what we need to make and sell so we can serve every customer base fully.”
You can see that customer focus in IPD’ s engineering philosophy. Instead of just copying OEM designs, the team looks for ways to solve real-world problems customers face.
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