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Advario
Throughout my career , I have gained a deep understanding of the energy industry and developed a long-term outlook for the future of storage logistics . I ran both the commercial and operational sides of energy companies and have led significant change programs . Increasingly , I developed a belief in the need for transformational change in the industry . For example , during my time at OMV , I set up the organization ’ s first department for alternative energies for transportation . My interest in the shift from fossil fuels to more sustainable products expanded as a result .
What was your vision when you launched Advario ?
When I started my role as Advario ’ s CEO , I envisioned building on the strong legacy of Oiltanking and leveraging its talent , assets and partnerships that were built over decades to become a front-runner in the energy transition .
I recognize that we are a relatively small player in a much bigger system , but I firmly believe that we have a critical role to play in enabling the transition . The supply and demand of low carbon energies and feedstock are in different locations , and therefore need to be logistically connected . And this is where we come in , connecting supply and demand through the development of export and import infrastructure for liquids .
I also envisioned a very ambitious growth plan , and we are currently working towards doubling our business by the end of the decade . We want to grow , but we want to do it sustainably .
Advario ’ s strategy reflects this by embedding sustainability and safety in every part of the business , driving growth in new energies , and maximizing the value of existing assets . That is what we ’ re doing now , and if I look back to a year ago , I feel we ’ ve made great progress in all these three priorities .
What would you consider to be the most challenging aspect of achieving this vision ?
Uncertainty is one of the biggest challenges . If you look at the energy transition , the direction is very clear and undisputed . You do , however , still see a lot of uncertainty around the selection and adoption of low carbon fuels and feedstocks . As a business involved in the energy transition , we invest in long-term assets and projects that last over 20 years . Therefore we must forecast a long-term outlook into the industry to make sure that investments are made at the right cost , in the right locations , and with the right technical configuration . You cannot invest in a terminal and put it elsewhere a few years later .
With the many changes our industry is facing , and new projects being announced almost every day , it can sometimes be challenging to pursue the right opportunities . This is why we believe in prioritizing close partnerships and combining knowledge and experience .
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