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Oil Company companies now facing the pressures of global energy transition to more sustainable fuels . “ Certain markets are demanding biofuels like ethanol , biodiesel , and renewable diesel , more so than others ,” Jason says . “ An example is the market in California , as the state provides subsidies to bring the cost of these products down almost equal to that of traditional petroleum products .

“ We ’ re in the process of educating customers about the benefits of these fuels , and we also made the switch to renewable diesel for our entire fleet in California around a year ago . While this has inevitably reduced our emissions , we ’ re currently producing reports to include specific data on the overall impact .”

Although ROC ’ s business strategy has evolved over its 70-year history , one thing has remained constant – its focus on family values like honesty , integrity , empowerment , and environmental stewardship . “ Having started life in Las Vegas , ROC has always played an important role in the local community , particularly as it was once a focal point for employment ,” Jason proposes . “ The founders were committed to their people . Jack was an ethical man who lived by the principle that to lead people to go the extra mile , you must go the extra mile yourself . “ We ’ ve carried these family values through to today ’ s operations , with a focus on personal development and ambition ,” he concludes . “ Overall , our mission is to support families , communities , and our business partners by continuing to distribute premium petroleum and renewable products in the way that has afforded us success over the last 70 years .” ■

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