CPM | Crown _____________________________________________________________________________________________________
developed . It shows how dedicated we are to new ideas and always pushing the boundaries of what ’ s possible . It also makes us industry experts ; we ’ ve been working on renewable fuel sources for over 30 years , and we ’ ve had a dedicated team specifically working on RD and SAF since 2018 .
Meeting market demands
“ Our work in this area is centered around pre-treatment for RD and SAF technologies ,” Kris adds . “ It was a logical step for us because it tied directly into our strategy for the liquid segment , and so we were already adding those capabilities and resources to our innovation center .
“ Additionally , CPM ’ s varied capabilities and innovative attitude meant that we were able to closely align our work on biofuels with other capabilities , providing customers with a holistic solution . Our different teams work really closely with one another , so if a customer requires a solution that spans different departments , they are adept at connecting those dots and providing a complete , multi-faceted solution .”
Keeping one eye to the future has helped CPM ’ s Crown distinguish itself as a pioneer of industry . Always thinking ahead , Bill shares his ideas about what ’ s next for the company : “ Our strategy will be to continue growing and expanding , always with the goal of providing a full-service offering to our customers . We know that there ’ s an opportunity in the markets to provide longterm support through site assessments , annual shutdowns , and training , so we will be investing in more of these innovations to help our customers succeed .
“ We will also continue working collaboratively at CPM , focusing on mega trends and market demands . It ’ s always exciting to work across disciplines and markets . In those moments of collectiveness and comfortable discussion , when we are having the most fun with what we do , we often make new discoveries . It ’ s about innovating together — that ’ s when new opportunities present themselves ,” he concludes . ■
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