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Troy says BICO’ s history is still at the heart of who they are.“ BICO started in Houston in 1991 as an underground boring company. Then we moved on to building our own positivedisplacement motors and power sections for the oil field around 1993. Thirty-five years later, we’ re still a manufacturer, not just a rental company that buys tools from someone else. We reline our own stators, design and build our own motors, as well as repair and rebuild them in our own shops every day.”
Growth driver
Today, BICO supplies customers across North America and serves international markets through operations in the United Arab Emirates and Saudi Arabia. SBO AG, formerly Schoeller-Bleckmann Oilfield Equipment, gives BICO access to manufacturing expertise and investment, while local teams keep control of decisions.
BICO’ s market has changed a lot in recent years. Directional drilling contractors used to make up most of BICO’ s customer base. Now, operators are taking a hands-on approach to choosing technology, selecting individual providers rather than bundled solutions.“ The legacy for both models stays the same: answer the phone and deliver what customers need. Whether it’ s a directional company or an operator’ s drilling engineer requesting a specific motor, that promise never changes. Keeping that focus as we grow is what matters most to me.”
The industry’ s purchasing dynamics aren’ t what they were when BICO built its business serving directional drilling contractors.“ Why am I paying for a tool I have no visibility into and no say over, instead of choosing the one I want? We were willing to have that conversation more than the rest of the industry, and that’ s
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