Energy, Oil & Gas Issue 234 September 2026 | Page 33

___________________________________________________________________________________________ BICO
Drilling Tools
It was super important to me that the only thing that changed was the location. The process, the procedures, the quality, the materials we use, all of it remains exactly the same as our customers have come to expect from BICO
really what’ s helped us shift to an operator model that works.”
Today, that experience shapes how BICO responds to changing customer expectations while continuing to invest in its core technologies.
As operators become more selective about the technologies they run, BICO is doubling down on the area where Troy believes it has the strongest case.“ We’ re not the cheapest motor on the market, and we don’ t ever intend to be. We compete on technology and performance. Neither Even Wall technology nor the Houston relining facility was a cheap option at the time, but both are the right option.”
Few products illustrate BICO’ s technology-first approach more clearly than the Rocket motor platform. Designed for extended-reach applications, the product line has become a significant growth driver as operators continue pushing drilling programs
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