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more complex.” For J & W, research and development is about staying in front of its customers, maintaining close contact and communication to monitor how their actions and requirements impact its equipment.“ It’ s more of a responsive approach than anything; there’ s no clear-cut answer,” elaborates Connor.“ It’ s about gathering feedback from the field, staying in contact and collaborating with customers to hit the mark. We’ re certainly more solution-driven than product-driven.”
First-rate communication and a commitment to working relationships have been pivotal in J & W’ s success; notably, its long-term collaboration with Santa Rosabased manufacturer, BIW Connector Systems.“ We were BIW’ s Permian Basin distributor for 20-plus years, and we still distribute their product today, alongside our own PFT product,” highlights Connor.“ I think being in business for well over 20 years means a lot of our vendors are people we’ ve built excellent relationships with and grown with over the years. That gives us a significant advantage – not only from a cost standpoint, but it gives us flexibility in our supply chain. Having good partners who understand our
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