_________________________________________________________________________________________________________________________
The company was founded by Jack Cason , who moved from Oklahoma to Las Vegas in the early 1950s , along with his brother , Pete , and business partner , Carl Bailey . The trio opened a single Phillips 66 ( P66 ) gas station on the Las Vegas Strip , developing a longstanding relationship , which led to the purchase of a preexisting P66 fuel terminal in 1985 to kickstart its terminal services offering . A further two bulk plants were purchased in 1989 and 1994 to accelerate expansion in the wholesale market .
Company evolution
The focus on wholesale growth was further supported by a decision to diversify in 2015 , which saw the business sell 55 retail stores . Today , the company is celebrating its 70th anniversary having grown from humble beginnings to occupy a strong foothold in the West of the US . Jason Case , CEO of ROC and son-in-law of Chairman of the board , Dana Cason Teepe , joins us to discuss the company ’ s evolution and how its operations are changing in the wake of the energy transition .
“ Successfully making it to 70 years in business is a huge achievement , and one that honors the legacy of Jack Cason , Pat Cason and Dana Cason Teepe ,” Jason opens . “ I look at this business as a huge book with many chapters , and I feel incredibly grateful to play a small part in this story . The founders were entrepreneurs , opening a handful of service stations with a vision to scale , which led to a positive relationship with P66 that we still cherish today .
“ After Rebel divested the convenience store assets in 2015 , the family made a strategic decision to reinvest time , capital and resources into the wholesale distribution side of the business . My wife , Christi , who represents the third generation of the family , and I were living in California at the time when ROC asked us to join the company and help guide the transition .
“ I was working as a business consultant , so my wife and I almost naturally began to discuss our vision for the company . Realizing the amount of work required , we decided to take on transforming the business from one that had historically focused on consumerfacing retail stores into one dedicated to wholesale customers .
“ We had to look at both the assets we had left after selling the convenience stores and our distribution footprint . So , we moved to Las Vegas and Christi entered the company at a critical moment of transition , where there would otherwise have been a gap in leadership . I , on the other hand , came onboard as the Controller to replace someone who was retiring .
“ Our next step was guiding each division through an ERP transition to rebuild our technology infrastructure and enable more detailed real time reporting ,” he continues .
56