_________________________________________________________________________________________ Rebel
Oil Company
“ This allowed us to analyze how the business was performing and identify areas of further improvement . We also improved a lot of our technology , accounting practices , and reporting functions to make more strategic decisions .
“ However , during this process , we realized that we needed to take that effort out into the field , to our terminals , facilities and our transportation fleet . Having occupied the Controller position for around three years , I moved to the role of Vice President of Operations to oversee this process , by which point ROC had started to gain momentum as a growing wholesale business . Upon reflection , we were lucky to be able to attract talented people with
After Rebel divested the convenience store assets in 2015 , the family made a strategic decision to reinvest time , capital and resources . . .
excellent experience across operations , environmental regulations , health and safety , and transportation and logistics .”
Family values
Jason shares more details as to how the management team successfully identified opportunities for wholesale growth . “ After selling the stores , we were left with a pipeline-connected fuel terminal in Las Vegas , some rail access in the north of Las Vegas , and a few bulk plants in southern Nevada , central Nevada , and Arizona ,” he explains . “ We started looking at our existing distribution footprint and our supply points , eventually identifying an opportunity in southern California ( Hesperia , CA ) and acquiring a plant there in 2018 .
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